FryAway Expands Market Reach Across the US

WEBSTER, NH (October 12, 2023) — FryAway, a 100% plant-based cooking oil solidifier which came to market in mid-2021, is currently implementing a major nationwide retail expansion, it was announced today by Laura Lady, Founder & CEO.

FryAway is engaged in a national rollout to over 3,000 Walmart stores this month. Additionally, FryAway is now available in the cooking oil aisle in the following grocery stores:

FryAway launched in over 1,150 Kroger stores across the US in November of 2022. ​ Additionally, FryAway is sold in Meijer, Hy-Vee, Scheel's, Winn-Dixie, Fresco y Mas, Harvey's, Ingles, Food City, and Grove Collaborative.

According to Ms. Lady, "FryAway is on a mission to take the mess out of frying and offer a safe, easy, and planet-friendly way to properly dispose of used cooking oil. Our products have seen incredible success in the online marketplace since we launched and by year end we expect to be in over 7,000 retail stores. At FryAway, we are thrilled to make the frying as enjoyable as the eating and we're proud to contribute to a planet-friendly frying culture."

Made in the USA, FryAway magically transforms used liquid cooking oil into a solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil.

FryAway will offer its three products:

Since its initial launch, FryAway sold direct-to-consumer on its own website as well as via Amazon where it quickly achieved success and became a top seller in key categories including:

FryAway products take the guesswork out of proper cooking oil disposal, encouraging the home cook to “Be a hero! Prevent fatbergs” and dispose of their used cooking oil responsibly and not down the drain or in a landfill-clogging container. FryAway products are sourced and manufactured locally, packaged in more environmentally-conscious materials, and the company is a proud member of 1% for the Planet, pledging 1% of total revenues to charities focused on water conservation, all underscoring the company’s commitment to sustainability.

FryAway's Founder appeared on Shark Tank and was offered a 2-Shark Deal with Mark Cuban and Lori Greiner. Additionally the product has been recognized as a "Game Changer" by the editors of Food & Wine Magazine, an honor awarded to the 15 products and people reshaping the way we eat and drink in 2023.

ABOUT FRYAWAY

FryAway is a 100% plant-based cooking oil solidifier which magically transforms used cooking oils into solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil. FryAway helps clean up the oily mess after frying in three easy steps. Simply stir FryAway powder into hot oil. As it cools, FryAway turns the cooking oil into a gelatinous form, which is then easily scooped into the trash and disposed of as solid organic waste. FryAway solidifies oil in as little as 15 minutes depending upon amount of oil and ambient temperature.

FryAway is a proud member of 1% For The Planet and has pledged 1% of total revenue to charities that focus on water conservation. For additional information, visit FryAway.co.

High Res Photography Is Available HERE.

MEDIA CONTACT:
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Jane Coloccia
​JC Communications
​Jane@JCCommunicationsllc.com
​917-930-0062