FryAway Launches First TV Commercial
Company Begins Ad Campaign On Hulu And Live TV
WEBSTER, NH (February 21, 2024) — FryAway, a 100% plant-based cooking oil solidifier featured on ABC's Shark Tank, has launched its first TV advertising campaign, it was announced by Laura Lady, Founder & CEO.
The 30-second spot is airing across the country on Hulu and live TV, with plans to expand to other channels soon. The ad was created by Never Sleep out of Mexico.
FryAway came to market in mid-2021, creating an entirely new CPG product category as a cooking oil solidifier. It was originally sold direct-to-consumer on its own website and on Amazon. Just over a year later, FryAway launched in stores across the US and is now available in over 8,000 doors including Walmart, Kroger, Meijer, Publix, Hy-Vee, Scheel’s, United Supermarkets, Winn-Dixie, Harvey's, Ingles, Food City, and Grove Collaborative.
According to Ms. Lady, "Even though air fryers have had their moment, the result still cannot compare to the satisfying taste and crunch of traditionally fried foods, a cooking technique which many people simply will not give up — myself included! FryAway is on a mission to take the mess out of frying and offer a safe, easy, and planet-friendly way to properly dispose of used cooking oil."
Made in the USA, FryAway magically transforms used liquid cooking oil into a solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil.
Ms. Lady was offered a 2-Shark Deal with Mark Cuban and Lori Greiner. Additionally the product has been recognized as a "Game Changer" by the editors of Food & Wine Magazine, an honor awarded to the 15 products and people reshaping the way we eat and drink in 2023.
ABOUT FRYAWAY
FryAway is a 100% plant-based cooking oil solidifier which magically transforms used cooking oils into solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil. FryAway helps clean up the oily mess after frying in three easy steps. Simply stir FryAway powder into hot oil. As it cools, FryAway turns the cooking oil into a gelatinous form, which is then easily scooped into the trash and disposed of as solid organic waste. FryAway solidifies oil in as little as 15 minutes depending upon amount of oil and ambient temperature.
FryAway is a proud member of 1% For The Planet and has pledged 1% of total revenue to charities that focus on water conservation. The company is also a Certified Minority Business Enterprise from the Greater New England Minority Supplier Development Council. For additional information, visit FryAway.co.
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