FryAway To Be Sold In Kroger Grocery Stores Beginning This November

WEBSTER, NH (October 25, 2022) — FryAway, a 100% plant-based cooking oil solidifier which only came to market in mid-2021, will now be sold in over 1,150 Kroger stores across the United States as of this November and will be available in the vegetable oil aisle.

According to Laura Lady, Founder & CEO, "Proper cooking oil disposal is important and FryAway is on a mission to take the mess out of frying and offer a safe, easy, and planet-friendly way to properly dispose of used cooking oil. Our products have seen incredible success in the online marketplace since we launched last year and we are excited to partner with The Kroger Co. (NYSE: KR), America's largest grocery retailer, to bring our eco-friendly oil disposal solution to households across the US. At FryAway, we are thrilled to make the frying as enjoyable as the eating and we're proud to contribute to a planet-friendly frying culture."

Made in the USA, FryAway magically transforms used liquid cooking oil into a solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil.

FryAway will offer the following product at Kroger:

Since its initial launch, FryAway sold direct-to-consumer on its own website as well as via Amazon where it quickly achieved success and became a top seller in key categories including:

FryAway products take the guesswork out of proper cooking oil disposal, encouraging the home cook to “Be a hero! Prevent fatbergs” and dispose of their used cooking oil responsibly and not down the drain or in a landfill-clogging container. FryAway products are sourced and manufactured locally, packaged in more environmentally-conscious materials, and the company is a proud member of 1% for the Planet, pledging 1% of total revenues to charities focused on water conservation, all underscoring the company’s commitment to sustainability.

ABOUT FRYAWAY

FryAway is a 100% plant-based cooking oil solidifier which magically transforms used cooking oils into solid organic waste for safe disposal with household organic waste or trash. It is designed for the home cook who enjoys fried foods yet struggles with cleaning up and disposing of the leftover oil. FryAway helps clean up the oily mess after frying in three easy steps. Simply stir FryAway powder into hot oil. As it cools, FryAway turns the cooking oil into a gelatinous form, which is then easily scooped into the trash and disposed of as solid organic waste. FryAway solidifies oil in as little as 15 minutes depending upon amount of oil and ambient temperature.

FryAway is a proud member of 1% For The Planet and has pledged 1% of total revenue to charities that focus on water conservation. For additional information, visit FryAway.co.